Alabama Farm Credit – Rooted in Partnership (Producer Storytelling Initiative)

Project Overview

Alabama Farm Credit partnered with us to develop an ongoing producer and member storytelling initiative designed to highlight the diversity and strength of agricultural operations across the state. This multi film series includes generational producers like Gary Andrews, growth focused operations such as Cedar Roost Ranch, and emerging leaders like the Rainwaters family. As young, working operators building a direct to consumer cattle business while serving in leadership roles within Alabama Farm Credit’s Young Farmers Advisory Board, the Rainwaters represent the next generation of agricultural entrepreneurship. Each film was structured to reinforce long term partnership, stewardship, and the role strategic financial support plays in sustaining both legacy and emerging producers. Together, these assets serve as a cohesive narrative system supporting outreach, credibility, and member engagement statewide.