Make-A-Wish - Fundraising Premiere Film Initiative

Project Overview

Make-A-Wish engaged us to develop a premiere film supporting its annual fundraising event. The project centered on the story behind a final auction piece created by wish children, designed to emotionally anchor the evening and drive donor engagement. Through intimate interviews and carefully structured narrative pacing, the film was crafted for live event impact, serving as a catalyst moment leading into the auction. In addition to the premiere piece, we also produced a recap film to extend the event’s momentum beyond the ballroom. The project reflects our approach to high stakes fundraising storytelling, where narrative clarity and emotional precision directly support donor activation.