Young Farmers Advisory Committee - Strategic Brand Film

Project Overview

Alabama Farm Credit engaged us to develop a flagship narrative film supporting the Young Farmers Advisory Committee (YFAC) during its annual nomination cycle. The objective was to clarify the committee’s mission, elevate its leadership pipeline, and drive qualified nominations within a defined campaign window. We produced a foundational brand film supported by a suite of short form assets structured for digital deployment. The full film anchored a dedicated landing page, while the supporting content drove targeted traffic and reinforced urgency throughout open nomination week. The project reflects a coordinated storytelling and rollout strategy, aligning narrative clarity with campaign timing to strengthen engagement and reinforce Alabama Farm Credit’s commitment to developing the next generation of agricultural leaders.