Young Farmers Advisory Committee Campaign – Alabama Farm Credit
Brand Story Video Production, Short-Form Content Creation (social media & ads), Campaign Strategy & Rollout Website Video Integration
The Joy Collective partnered with Alabama Farm Credit to produce a brand story video highlighting the Young Farmers Advisory Committee (YFAC). Our team handled full video production in Birmingham, capturing the mission and impact of YFAC in a cinematic, 3-minute film. From this flagship piece, we extracted a suite of short-form videos tailored for digital campaigns and social media. Alabama Farm Credit built a dedicated landing page with the full video as the header, using the shorts to funnel visitors deeper into the nomination process. The timing was critical: the campaign launched during YFAC’s open nomination week, creating both awareness and urgency. By pairing a powerful story with strategic rollout, the campaign drove measurable engagement and positioned Alabama Farm Credit as a leader in supporting the next generation of farmers.
