Prime Group Development - Foundational Brand Positioning Initiative

Project Overview

PGD Homes engaged us during a pivotal growth phase to establish a foundational brand presence aligned with its scale and trajectory. Despite strong operational performance, the company lacked a cohesive digital narrative capable of supporting long-term marketing and recruitment goals. We developed a flagship brand film supported by repurposed short-form assets and website integration to serve as the core messaging infrastructure for future campaigns. The initiative was designed to move PGD beyond referral-driven growth and into a structured brand presence capable of supporting expansion and sustained visibility.